Banks’s Beer has come up with an unconventional seasonal marketing campaign, turning a boarded-up building into a giant, 11-metre-tall advent calendar.

Each of the 25 windows reveals a cheeky Christmas-themed graffiti design and witty commentary that subverts seasonal conventions.

The tongue-in-cheek campaign is in line with Banks’s straight-talking spirit, the relatable messages revealing the things we’re all thinking, but don’t dare to say, says the brewer.

Tells Christmas Like It Is takes place in Wolverhampton, the brewery’s home turf. The stunt is part of an ongoing campaign which kicked off last December — an attempt to engage a younger audience, while staying true to the brewery’s gritty Black Country roots.

Gaynor Green, from Banks’s, said: “While Banks’s remains proud of its rich heritage, our focus has been to give the brand a new lease of life by appealing to a fresh audience. Throughout the past year, the Tells It Like It Is campaign has gone from strength to strength in capturing the brand’s modern and ambitious stance, speaking in the relatable language of the pub-goer.”

Banks's Christmas

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