Beer sommelier Jane Peyton is headlining at this year’s Mindful Drinking Festival and giving a personal tour of the ten alcohol-free beers featured at the event.
As well as festival sponsors Heineken 0.0, an audience of more than 60 in the Wise Bartender tasting theatre and 10,000 festival-goers will be able to taste Nirvana, FitBeer, Big Drop Brewing, St Peter’s Brewery, Infinite Session, Braxzz and Jellani brews.
Altogether, the festival will feature more than 40 brands looking to make a big hit with their alcohol-free drinks.
Jane said: “Today is the most exciting time to be a beer drinker, and that includes no-alcohol beer. For the first time, people who want the taste of beer but not the alcohol have a choice of brands from brewers who are brewing satisfying flavoursome beers. Alcohol-free beer is the Craft Beer Revolution, the Sequel!”
The Club Soda Mindful Drinking Festival is hosted by Spitalfields Market on Saturday, July 28, from 11am tuntil 6pm. Jane’s tasting will be from noon until 1.15pm.
Big Drop founder, Rob Fink, meanwhile, has issued a challenge. He said: “I’ll be at the Club Soda Mindful Drinking Festival on July 28 and want to challenge anyone who thinks my 0.5% Big Drop beers don’t have a market in their pub, bar or restaurant to come along, taste the beers, chat to me and maybe even ask some of their potential customers who are visiting the event what they think.”
He added: “Times have changed and there’s more choice than ever in terms of low alcohol beers to appeal to discerning drinkers who want to cut back on their alcohol consumption but don’t want to compromise on taste.
“The Big Drop range of 0.5% beers alone comprises five different styles with real depth of flavour, and this emerging category must be reflected in outlet if operators are to maximise the potential it offers. It must make more sense to have a great range of low-alcohol drinks available, make sure they’re visible, and train staff, than continue to serve tap water as a default purchase.”
