From Siren Blonde Ale, of Memphis, to Modern Times, San Diego, and Pick Axe Porter, from Anchorage, a new pop-up pub serving 230 US craft beers is landing in London on Friday (August 10).
Celebrating the rise in popularity of craft beer, Virgin Atlantic and Delta Air Lines are opening The Joint Venture pub on New Oxford Street, Holborn, bringing people together to enjoy a taste of the 200-plus US destinations that UK travellers can fly to with Virgin Atlantic and Delta.
Until August 19, The Old Crown Public House will turn into The Joint Venture, where the American craft beer scene meets the traditional English pub vibe, complete with a beer wall installation.
Open to all from noon until 11pm, unique and local beers from all over the US will be available from £4. There will also be themed nights celebrating US culture, plus a pub quiz with flights up for grabs.
Claire Cronin, senior vice-president of marketing at Virgin Atlantic, said: “What better way to bring people together than over a beer, or better still, 230 beers!
“The Joint Venture will bring a taste of the US to London, and through the ever-popular US craft beer scene, show the variety of destinations that UK travellers can fly to with Virgin Atlantic and Delta Air Lines.”
