AB InBev is planning to spend $250m on a brewery in Nigeria and a further $100m on a brewery in Kenya, according to South Africa’s Business Day.
This shows it is successfully tapping into the expertise of SAB Miller, which it purchased in 2016.
A report from BMI Research notes that the African market is all about affordability. “AB InBev appears to recognise this, with regional head Ricardo Tadeu stating that the company needs to develop its mainstream beer and make it affordable enough to further draw consumers over from the informal alcohol markets.
“Increasingly, beer companies in Africa are championing the use of locally-sourced ingredients, such as sorghum, barley, maize and cassava, to make low-end beer that fits with more familiar flavour profiles for these consumers.”