Hooch’s 30th anniversary is being marked by a collaboration with SALT Brewing Co, a 6% ABV lemon sour called Second Squeeze.
It’s the second time the two parties have worked together. This one offers a nod to the classic Hooch citrus kick and a sour punch from the brewing team at SALT.
The iconic 90s Hooch Lemon Head is back on pack, with Bez from Happy Mondays reprising his promotional role on social media.
Rich Nelson, sales director at SALT, said: “We loved working with the team from Hooch (and, of course, the brilliant Bez) last year, so when we had the chance to team up again, and really double down with cranked-up sharpness and even more lip-smacking lemon, of course we had to take it.
“We really took on board some of the comments our fans made last year about wanting more lemon, and we think we’ve over-delivered with this outrageously lemony and sharp sour beer that has to be tried to be believed.”
The beer has launched nationwide in Morrisons, and is on draught in a number of venues.
