St Austell Brewery was the big winner at this year’s Beer and Cider Marketing Awards, staged at the Old Truman Brewery, in East London.
It took the award for best beer marketing of the year and best integrated campign, for Tribute, before going on to be announced as beer and cider marketer of the year.
Awards co-founder and head judge, Pete Brown (pictured above), said: “The spread of entries we’ve had this year was the best yet. Together they showcase a real broadening of creative ideas in the beer and cider market — and it really is in both beer and cider.
“After a somewhat muted debut in the awards last year, cider has come through very strongly this year. The judges’ discussion was robust and yet mostly positive — it kept us busy well into the evening!
“There are going to be lots of insights to be learned from this year’s winners.”
Hiver Beers won the award for best corporate social responsibility initiative. Founder, Hannah Rhodes, said: “Hiver is, first and foremost, about great quality beer, but increasingly we’ve seen how important it can be as consumers scratch the surface and find something more underneath.
“When starting the business, I believed that whatever the size, that you can be both successful and ethical at the same time. Exactly five years on, our approach hasn’t changed, and we remain passionate in our support for British bees, beekeepers and UK industry as a whole.”
The awards are run in partnership with national drinks supplier, Matthew Clark.
Celebrating the St Austell Brewery team’s win
The winners
Best advertising campaign (broadcast)
Winner: Thatcher’s Cider Company, Joint London
Runner-up: Camden Town Brewery Hells Lager, The Garage Soho
Best online communications
Winner: Fuller’s Brewery
Runner-up: Bright Signals, Tennent’s Lager
Best branding / design
Winner: Northfield Brewing Co and Refold
Runner-up: By Volume / Orbit Beers
Best public relations campaign
Winner: Old Mout Cider
Runner-up: Meantime Brewing Company
Best integrated campaign
Winner: St Austell Brewery, Tribute, Quality Speaks for Itself
Runner-up: Marston’s Brewery, Beer Town Beer Festival
Best business-to-business campaign
Winner: Camdeon Town Brewery, Beer School
Runner-up: Charles Wells
Highly commended: Content Coms
Best innovation
Winner: Hawkes
Runner-up: Small Beer Brew Co
Best new launch
Winner: Small Beer Brew Co
Runner-up: Cave Direct Beer Merchants
Best use of sponsorship
Winner: Brakspear
Runner-up: Paolozzi Lager, Edinburgh Beer Factory
Best use of merchandise / point of sale material
Winner: Fourpure Brewing Co
Runner-up: Camerons Brewery
Best corporate responsibility initiative
Winner: Hiver, the Honey Beer
Runner-up: Toast Ale
Best targeting of alternative markets
Winner: Big Drop Brewing Co Ltd
Runner-up: Club Soda
Best event
Winner: Marston’s Brewery, Beer Town Film Festival
Runner-up: Fourpure Brewing Co
Best stunt / guerilla marketing
Winner: Badger Beer and Joint
Runner-up: Tiny Rebel
Best beer marketing of the year
Winner: St Austell Brewery
Best cider marketing of the year
Winner: Thatcher’s Cider Company, Joint London
Individual contribution
Winner: Nick Dwyer for his work with Beavertown
