Wye Valley Brewery and Lakefest have announced a new partnership which sees the brewery’s award-winning lager, 1985, become the official beer of the popular family festival.
Left to right are: Max Amor (marketing assistant at Wye Valley Brewery), Jack Morris (marketing supervisor at Wye Valley), Abbie Gadd (head of sales and marketing at Wye Valley), Lee Martin (founder of Lakefest), Ross Forno (sales and marketing director of Lakefest), and Rob Wells (managing director of Lakefest). Photograph: Mikal Ludlow
Brewed in Herefordshire, 1985 was the brewery’s first-ever lager and this year is celebrating its 10th anniversary. Named after the year the family-run brewery was founded, the premium lager will be available on draught at all bars at Lakefest.
Over the past decade, 1985 has earned widespread acclaim, winning numerous awards and becoming a firm festival favourite. Its popularity continues to grow, with the lager now enjoyed in more the 100 pubs and venues.
Founded in 2012, Lakefest takes place in Herefordshire’s Eastnor Castle Deer Park, and has grown to become one of the UK’s favourite independent family festivals. From humble beginnings as a cider festival, it is noted for its live music, diverse daytime activities and welcoming family atmosphere. Headline artists this year include The Charlatans, Example, and Madness.
“We are chuffed to announce this partnership with Lakefest,” said Abbie Gadd, head of sales and marketing at Wye Valley Brewery. “As a family-friendly festival that champions Herefordshire produce, it’s a natural fit for us, and we’re delighted to become the official Lakefest beer partner.
“1985 has earned its place as one of our most popular beers, thanks to its light, crisp, and refreshing taste. It’s the perfect summertime pint and an ideal choice for festival crowds. We’re thrilled to share our multi-award-winning lager with festivalgoers as we celebrate its 10th anniversary.”
Lakefest takes place from 5th-9th August. Find out more and buy tickets here.
