Brewer and retailer Windsor & Eton Brewery has made a successful start to its second equity crowdfund on the Seedrs platform.

Windsor Eton crowdfunding

The business is offering up to 2.17% equity, giving a pre-money valuation of £9 million. Launching the campaign privately, more than £215,000 has been invested within the first 24 hours, exceeding the initial target of £200,000.

“We are delighted with the response from both existing and new investors,” said chairman and co-founder Will Calvert.

“Fourteen years after we brought craft brewing back to the heart of this historic brewing town, we so pleased that our supporters remain as excited about our plans as we are.”

The money raised will go into three areas: a new pub or bar, increased brewing flexibility and capacity, and a first brand-building campaign. In return, as well as shares, investors will receive rewards.

Managing director, Jon Radford, added: “We are very conscious that economically it’s tough for many people. That’s why some of our rewards include money that can be spent in our taproom and bars.

“It means that people can enjoy immediate benefits of becoming a Windsor & Eton Brewery shareholder.”

The crowdfunding will move to the public phase on Monday (15th July).

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