Following the success of Pedalling for Pubs, which raised more than £315,000 for industry charities, 50 UK riders are on a mission to boost that total by another £50k.

Pedalling for Pubs

The inaugural Pedalling 2 Pubs UK Edition will set off this summer. Fifty hospitality professionals will cycle 240km across the Yorkshire Wolds countryside between the 9th and 11th June.

Led by ride organiser Steve Alton, chief executive at the British Institute of Innkeeping, this challenge will help the hospitality sector towards the revised goal of £400,000.

Funds are being raised for the Licensed Trade Charity and Only A Pavement Away.

“After taking part in last year’s inaugural Pedalling for Pubs ride across Jordan, I realised the only thing that was missing from such a fantastic fundraising initiative was the opportunity to visit some great British pubs!” said Steve Alton.

“Thus, Pedalling 2 Pubs was born. It is a testament to the work undertaken by founder Katy Moses and the organisers of the flagship ride that there is already so much excitement around the UK edition. We have already raised over £32k, but we want to turn that into £50k by the time we ride into our last Yorkshire village.”

Local brewers Theakston and low-alcohol beer brand Lucky Saint will be ensuring the team are kept well hydrated. Lucky Saint, alongside hospitality technology provider Zonal, have also provided the riders with branded cycling jerseys and hoodies to highlight the cause they are championing to everyone who sees them on their three-day journey.

To find out more about the challenge or to donate, click here.