Queer Brewing is releasing its first Pride-focused beer, Pride Pils, to celebrate Pride month and help to raise money for LGBTQ+ charity Opening Doors.
While the brewery believes that Pride should be celebrated every day and that every month is Pride month, this year its celebrating Pride with its ‘unofficial beer of Pride’, an easy-drinking, crisp, and refreshing 5.2% ABV pilsner.
Pride Pils is a Czech-inspired pilsner with a crisp clean character, a bright and classic lager profile, notes of soft bread and cracker from the pilsner malt, and lightly herbal, floral, and spicy notes from the Lubelski and Hallertau Mittelfrüh hops. There is a long bitter finish.
The beer will be officially launched on 2nd June in bars and taprooms located in areas with Pride events, in a series of mini-tap takeovers. Cans and kegs are available in the Queer Brewing webshop and trade from today (23rd May).
The eye-catching label design is a departure from Queer Brewing’s usual style and takes inspiration from iconic 1970s and 80s beer branding, as well Daniel Quasar’s Progress Pride flag. The Progress flag set out to incorporate a more inclusive spectrum of people and their identities than the previous Pride flag iteration.
Queer Brewing collaborated with Bristol brewery Wiper and True to produce the beer.
Queer Brewing founder Lily Waite
Opening Doors is the only dedicated national charity connecting LGBTQ+ people over 50 with activities, events, support, and information. It also provides accredited training to professionals, conducts research, and creates policy. Opening Doors will receive 10% of the Pride Pils proceeds, which will support it in providing much-needed support and services.
Queer Brewing founder, Lily Waite, met Opening Doors staff at the 2022 DIVA Awards — where she was highly commended in the Young Entrepreneur of the Year category — and has been excited to support them ever since.
She said: “I’ve long maintained that, for both myself, as a queer trans woman, and so many LGBTQ+ people, every month is Pride month. But that doesn’t mean we can’t do something extra special for June.
“This year we’re throwing ourselves into the spirit of Pride, supporting local and regional Pride events all over the country with a range of mini-events all over, taking part in the Ask for Clive campaign’s Pub Pride as their national beer partner, and releasing our very own Pride Pils.
“We’re so excited to launch this Czech-inspired pilsner and to see the beer go out to pubs, bars, bottleshops, and other venues across the country, for our nationwide launch on the 2nd of June, and even more excited to be supporting such a fantastic charity with this beer.”
