The Steel Keg Association (SKA) has launched the Keg Champion Awards to honour sustainability in the UK and Ireland hospitality industry. The awards will recognise breweries, pubs, bars, and restaurants of all sizes for embracing the benefits reusable steel kegs and casks can deliver.
The Steel Keg Association, a marketing-focused, non-profit organisation on a mission to help increase the volume of beer and other beverages served from reusable steel kegs, has created the awards as a light-hearted way to recognise hospitality leaders and the impact of steel kegs on the beverage industry. Nominations are open now and close on 9th June.
“Steel kegs and casks are the ultimate reusable containers,” said Dan Vorlage, executive director of the Steel Keg Association and MicroStar Logistics’ vice-president of global marketing. “When choosing draught from steel kegs and casks, you’re making the most sustainable choice and joining the effort to remove more than four billion single-use packages from recycling and landfill streams in the UK alone.
Additionally, steel kegs deliver bulk liquids, driving critical economic benefits for pubs, bars, and restaurants. And, of course, consumers appreciate the uniquely fresh draft beer experience they can’t get at home. Given all the good reusable kegs and casks do, World Refill Day is the perfect time to celebrate all of the keg champions out there!”
Any brewery, bar, pub or restaurant that serves draft beer is eligible to win. To nominate a business, free of charge, click here before 9th June. There are categories from small bars to large breweries.
Each winner will receive the Green Keg (physically, the biggest award in the history of the hospitality industry). The SKA will also donate £1,000 to a charity of each winner’s choice. Winners will be announced on World Refill Day, on 16th June.
The UK/Ireland awards follow hard on the heels of the inaugural US awards, which recognised seven winners from more than 2,000 nominations. Those were announced during Earth Week, in April.
