Craft beer brand People’s Captain has teamed up with swimwear giant Budgy Smuggler to announce the launch of Flamin’ Good Pale.
The new product boasts citrus and stonefruit notes. Brightly coloured packaging oozes positivity, summer vibes, and relaxation.
To accompany the beer, there is a limited range of men’s Smugglers and women’s Smugglettes one-pieces also being released in the same vibrant design.
Flamin’ Good Pale launches to coincide with Mental Health Awareness Week, which focuses this year on the theme of anxiety. The product launch leads with the strapline ‘The Only 6 Pack You Need This Summer’, encouraging body positivity. A survey from the Mental Health Foundation shows more than one-third of British adults feel anxious because of their body image.
Founded by former rugby professional Greg Bateman, People’s Captain’s mission is to encourage consumers to make their social moments count. Greg experienced first-hand how a pint with a mate can act as a vital platform towards prioritising your mental health.
“With the warm weather returning, Budgy Smuggler’s feel-good brand felt like a natural fit to work with to promote mental health and body positivity during the summer months,” said Greg.
“What we’ve produced is what the name suggests, a flamin’ good ale, and we hope this beer will be as refreshing as it is inspiring for people to reach out and connect with others.”
Ten per cent of sale proceeds will go towards the People’s Captain Foundation. The foundation sits at the heart of the People’s Captain brand, and is on a journey to raise £1m to support mental health initiatives across the UK.
Bridget De Jong, social smuggling strategist at Budgy Smuggler, said: “We’re stoked to be working with People’s Captain to release this limited edition Flamin’ Good Pale. It truly is the only six-pack you need this summer. We hope it can encourage people to crack a beer with their mates, start a conversation, and have a laugh.”
