New York’s Paradox Brewery has launched two beers in a three-week promotion at selected retail stores. Both beers are being made available for the first time in the UK.
Paradox Brewery is an independent craft brewery located in the Adirondack Mountains — specifically North Hudson, New York. It can trace its roots back 40 years to when president and founder, Paul Mrocka, fell in love with beer and brewing while stationed as an army pilot in Germany.
Many of the beers have German influence, including two of the beers now available to UK drinkers. The foundation of the beer is within the water the brewery uses, which can only be found in the granite 600 feet below the Adirondack Park. This is water that is so pure, it needs no filtering or treatment.
Paradox Brewery is bringing its beers to the UK with the help of distributor Heathwick. The two beers on sale are:
- Parahelles (4.5% ABV): A balanced, German-style Helles. It’s light, refreshing and leads with a bready character that gets easier to drink as you go.
- Sonder Bräu (5.99% ABV): Inspired by a Dortmunder export, its soft bready flavour and rich mouthfeel screams simplicity, but its higher alcohol content, intended for a long sea voyage, betrays its vivid roots. (brewery notes)
Devon Hamilton, director of operations at Paradox Brewery, said: “We are excited to start our export program off by solidifying great partnerships with Heathwick.
“Being an export brand can make market introductions and reaching customers difficult, but thanks to Heathwick for making a big bet on Paradox Brewery and American craft beer, we have a springboard to expand our distribution opportunities in the UK.”
The beers are on sale at various UK retail outlets for three weeks from 14th December.
