With health a growing concern, the increasing appeal of a more moderate lifestyle is affecting people’s food and drink choices and fuelling the growth of the no- and low-alcohol category in the on-trade.
CGA by NielsenIQ’s latest report looks at the development of Britain’s no- and low-market since the pre-pandemic period. It highlights which consumer and sub-category trends operators and suppliers should pay attention to when building their on-trade no- and low- strategies.
The report reveals beer is still the no- and low- categories driving force, making up 72.6% of no- and low- total sales. Despite beer reigning supreme in the category, it has experienced the slowest advancement within the mindful beverage on-trade market, with other categories steadily gaining pace.
Spirits have had an impact in curbing beer’s growth, with the sub-category increasing by 576% in volume and 565% in value. It now represents 15% of all money spent on alcohol alternatives in the on-trade.
It’s clear that there’s an increasing demand for no- and low- beverages, and with 31% of Britons saying they drink or would consider drinking lower-alcohol cocktails, it shows the desire for a wider variety of offerings in the on-trade.
“There’s a clear opportunity for the on-premise to really expand their range of no- and low- beverages, with both the demand for more variety and the appeal growing for a range of audiences,” said Matt Meek, CGA by NielsenIQ client manager.
“Now is the perfect time for brands, suppliers, and operators to be using this information to their advantage, and to be thinking about their planning and strategy for the rest of 2022 and beyond.”
