St Austell Brewery’s flagship lager brand korev has announced a new partnership with the Marine Conservation Society. The UK’s leading marine environment, not-for-profit organisation, has also been named as St Austell’s charity of the year.
Laura McKay, head of marketing for St Austell Brewery’s beer and brands, with Richard Roberts, corporate partnerships manager at the Marine Conservation Society. Photograph: St Austell Brewery
Supporting green, sustainable initiatives that help safeguard the environment is a mission that’s close to the lager brand and parent St Austell Brewery’s heart.
The Marine Conservation Society campaigns for a cleaner, better-protected, healthier ocean. The charity tackles threats to habitats and species by working closely with communities, businesses, and governments, organising beach cleans, and shaping government policy.
korev will be supporting the charity’s Great British Beach Clean, a week-long event from 17th to 26th September when hundreds of beach cleans take place nationwide. The Marine Conservation Society logo will also be featuring on the lager’s 100% recyclable cardboard can packs soon.
In addition to the korev partnership, the Marine Conservation Society has been named charity of the year by St Austell Brewery’s Charitable Trust. The trust is funded by contributions from the brewery, as well as donations from customers and fundraising events held at its head offices, depots, and pubs. Since it was launched in 2003, it’s donated more than £800,000 to charities and causes across the region.
Richard Roberts, corporate partnerships manager at the Marine Conservation Society, said: “We are delighted to be partnering with St Austell Brewery’s korev lager, and also thrilled to be named charity of the year by the St Austell Brewery Charitable Trust. We are excited to work together towards a cleaner, better-protected, healthier ocean. One we can all enjoy.”
Laura McKay, head of marketing for St Austell Brewery’s beers and brands, added: “We are very proud to be teaming up with the Marine Conservation Society, a charity that works tirelessly in its fight against the threat to our oceans.
“korev is a brand that cares for the coastline and promotes a responsible approach to enjoying all that our unique and beautiful part of the world has to offer. We are proud to be playing a role in supporting the charity in its urgent mission for plastic free seas and helping raise awareness about the simple steps we can all take to protect our coastline.”
In April 2018, St Austell Brewery was awarded a prestigious Queen’s Award for sustainability across its operations and long-term commitment to green brewing and reducing the impact of its business on the environment.
The company was praised for its ongoing investments to become more sustainable, including water treatment facilities, the installation of solar panels, achieving zero waste to landfill status across its managed pub estate, and establishing a barley growing partnership with Cornish farms.
Earlier this year, St Austell Brewery made the switch to a 100% renewable and sustainable supply of carbon dioxide — a crucial component in the company’s brewing and production process.