New to the UK market, Athletic Brewing Co is a US brand hoping to shake-up the alcohol-free craft beer category with two new cans this summer: Run Wild IPA and Upside Dawn Golden Ale.

Athletic Brewing

Created with health-conscious drinkers in mind, Athletic Brewing Co was founded in 2017 by Bill Shufelt, a former finance professional and ultra-marathon runner, and multi-award-winning craft brewer, John Walker.

The idea for the alcohol-free craft beer company came through their shared passion for an active lifestyle and love of great craft beer, and the desire to offer the active modern beer drinker a non-alcoholic drink that could naturally become part of their lifestyle, without compromising on taste and the overall drinking experience.

Bill said: “For us, enjoying a healthy lifestyle has always been an important part of our lives. I used to attend a variety of sporting events, weddings, and other social occasions that were filled with flavourless alcohol-free options. It was clear that there was a gap in the market when it came to an alcohol-free craft beer.

“So, I teamed up with John to create a drink that would give people an option to commit to their healthy lifestyle and not miss out on the refreshing craft beer experience. We embarked on an extraordinary journey to make this a reality; starting in Stratford, Conneticut, USA, as home base and proceeded to brew over 100 batches on home-brew equipment to perfect our process. Once satisfied, we built the entire brewery around it and now we’re in the UK!”

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