Yakima Chief Hops (YCH), a 100% farmer-owned global hop supplier, has partnered with brewing product distributor Brook House Hops Ltd in the United Kingdom to better serve local customers.
Sebastian Nielsen, of Brook House Hops
By working with local distributors, YCH is able to offer a variety of options to craft breweries, big and small, to get the best hops into their beer — be it working directly with YCH, or via one of the approved distributor partners.
These partnerships also create value for the brewing customers, says the company, as they allow for more flexible delivery sizes, access to local YCH inventory, and improved delivery times.
Maria Skalli, European distributor accounts manager at YCH, said: “At YCH, we value the opportunity to connect with breweries of all sizes, no matter where they are in the world.
“Local distributors are particularly well equipped to work alongside our regional sales managers, to help us reach and satisfy the needs of breweries of all sizes and needs.
“Our local YCH team members, Katie Richardson and Jason Little, are looking forward to working with Brook House Hops and Loughran Brewing Stores [in Ireland and Northern Ireland]. We are excited to find synergies with these distributors to ensure that our brewing customers are happy with the solutions we offer.”
Brook House Hops Ltd has local refrigerated warehousing, allowing it to deliver products to YCH’s exacting standards and with quick turnaround times. It also supplies a wide range of additional brewing ingredients, providing brewers with the convenience to purchase their supplies from one place. It operates its own family farm, sharing a passion with YCH for growing quality ingredients, knowing that great beer starts in the field.
Sebastian Nielsen, sales and marketing director at Brook House Hops, said: “Partnering with YCH is another big milestone in the growth of our business. They visited our farm a couple of years ago and inspired us with best practices around hop growing, storage and processing.
“We share the same values around quality and maintaining close relationships directly with brewers, so it is a perfect match that will benefit our customers greatly.”