New World Trading Company (NWTC) is introducing 22 new beers and ciders to its Anthology of Ale. There are new beer styles that draw inspiration from the east and west coasts of America, the UK and Europe.
The collection of beers is available nationwide in The Botanist, The Oast House, The Smugglers Cove, The Club House and The Trading House.
There is a big focus on the new fruit-infused pale ale trend coming from the USA, which has its roots in San Diego, where Ballast Point created a grapefruit version of its already successful Sculpin IPA. UK Breweries have now similarly followed suit, with some very interesting examples, such as Magic Rock’s Highwire Grapefruit, Tiny Rebel’s Clwb Tropicana, and Wild Beer Co’s Pogo.
NWTC also has a Grapefruit Edition of Norwegian brewery Lervig’s Lucky Jack. Expect sweet caramel malts with a tangy, pink grapefruit glow.
Other creations from British and European brewers in the NWTC Anthology include: Perceptionless, by Red Willow (Macclesfield), a modern New England IPA; Double Maxim, from the historic Vaux brewery of Sunderland, revived by a handful of very passionate brewers after the brewery closed; Milkshake milk stout, from Bristol’s Wiper & True; and Schofferhofer’s German take on the shandy — a 2.5% ABV Radler wheat beer with grapefruit juice.
Other changes include a move from Rekorderlig to Old Mout to cater for a noticeable departure from overly sweet fruit ciders to more balanced and refreshing creations.
New trends
NWTC will be among the first to the British market with Hanelei IPA, from Kona. This fruity IPA takes on the persona of Hawaii in a glass, as it is based on the traditional Hawaiian drink: ‘POG’ juice (passionfruit, orange and guava).
Inside all NWTC establishments you‘ll find their modern Anthology of Ales: similar to a traveller’s diary, it tells the story of the world of beer, cider and ale that’s served across its pubs in one handy guide. There are tasting notes, country of origin, quirky brewing facts and some history, alongside the prices, serving sizes and ABV.
Kieran Hartley, NWTC’s ‘beer guru’, said: “We are really excited to see the new trends emerge from the USA start to make their appearance here, and with the summer months approaching, the fruit-infused ales will be a refreshing alternative.
“At last year’s Craft Beer Convention, the fruit-infused sector of beer in America was measured to be around 13% of all craft beer, and we predict a similar figure for the UK brewing market.
“The market, which has been dominated by classic hop-heavy beers for the last few years, is set for a fruity influx, as craft brewers respond to consumers’ ever-growing and maturing palates.
“Traditional pale ales and IPAs will see citrus flavors, such as grapefruit, and tropical tastes, such as passion fruit and mango, being infused to showcase the natural fruit notes generated by yeast and hops.”
