Following its launch in early August, St Peter’s Brewery’s Without alcohol-free beer has quickly made a name for itself with foreign buyers, securing deals in more than 15 countries.
Since the end of August the craft brewery, based in Suffolk, has been busy shipping out cases of Without to Canada, Austria, Denmark, Sweden, the Netherlands, France and Mexico, among others, fulfilling the demand for something new and delicious in the low/alcohol-free beer sector.
Chief executive, Steve Magnall, said: “The demand for Without among foreign buyers has been intense from the outset. We knew when we launched that Europe and beyond were crying out for a high-quality and full-bodied alcohol-free beer as existing beers in this category are dealcoholised lagers and quite ‘thin’. We felt strongly that Without could be the answer. It seems clear already that it is.”
St Peter’s Brewery spent three years developing Without — an alcohol-free beer that is comparable to a normal pint — to ensure that consumers finally have a choice.
Steve added: “Without is a great beer. It is rich, full-bodied and malty, and the feedback we’ve been getting has been fantastic. We hope to grow our export sales for this product and see Without stocked in countries all over the world.”
