Wild Card Brewery’s Jaega Wise has been named as an ambassador in a new campaign run by lifestyle luggage specialist Eastpak.
Its Core Series project (named after Eastpak’s Core Series range of city bags and travel luggage) has recruited 24 European entrepreneur ambassadors to celebrate their skills and harness their knowledge to inspire a new generation of business owners.
In the UK, Eastpak will be working with Jaega, as well as identical twins Gary and Alan Keery, owners of Cereal Killer Café, and Steve Bartlett – the 22-year-old chief executive of The Social Chain.
The project will culminate in a Europe-wide competition to find an outstanding new urban entrepreneur, as voted by a panel of judges including the Core Series ambassadors. The winner will benefit from mentorship with one of the ambassadors (of their choice) plus a full range of Core Series bags and the latest products in business technology. More details at eastpak.com/eu-en/ambassadors
