St Austell Brewery has announced the appointment of Steve Worrall (pictured) as retail director. He will join on March 20, working alongside estate director Adam Luck, whom he will succeed at the end of 2017, leading St Austell’s managed and tenanted pub business.
Steve brings more than 20 years’ hospitality experience, having worked for Greene King and the former Scottish & Newcastle Retail. Most recently, he held the position of brand director at Spirit Pub Company, and prior to that he was head of commercial with responsibility for delivering growth across its 450-strong leased pub estate. Steve also has experience as an owner/operator of his own food-led pub business and as a hospitality consultant to the pub trade.
St Austell chief executive, James Staughton, said: “During the recruitment process we were impressed by Steve’s extensive experience, passion for pubs and personable approach. Steve has worked for some notable companies in the sector and has held senior positions in both managed and tenanted multi-site businesses.
“We are delighted to have appointed an individual with so much relevant experience and we look forward to welcoming Steve to the company. In his role, Steve and his team will focus on responding to the ever-changing demands of consumers and ensuring that our growing pub estate continues to deliver exceptional and distinct experiences for our customers.”
He added: “We’re very pleased that once the handover to Steve is complete, Adam will remain on the board as Property Director. It is excellent news that we will be able to retain Adam’s considerable knowledge of our estate and his property experience, gained over 40 years with the company.”
Steve said: “St Austell Brewery is highly regarded in the hospitality industry and has long been a company I have admired. Through the extensive selection process, and after spending time with the team and in its venues, I have been particularly impressed with the company’s rich heritage and great assets.
“The company has a clear focus on providing the very best customer experience throughout its sites. I am looking forward to joining the great team at St Austell and playing a part in delivering the vision for continued growth.”