Four limited edition sets of 15 mint condition beer mats, advertising the 43rd Annual Steel City Beer Festival are to be auctioned on eBay.
On one side of each mat is the SCBF43 logo, with the reverse printed for the sponsor. The logo side, when arranged, gives a large image of the festival poster. The original plan was to have 14 mats. However, a printing error has resulted in two different ‘Toolmakers’ mats.
In total, there are about 100,000 beer mats available. Over the next few months, these will be distributed over Sheffield, the surrounding area and wider afield. However, a full set is very unlikely to be seen in one place at any one time.
Four Ebay auctions have been arranged to sell full sets of the beer mats (including the misprinted one), with all profits from the sale going towards this years official charity Weston Park Cancer Charity. The first of these auctions has already taken place, raising £23.15.
Details of the sale will be announced via the Sheffield and District CAMRA Facebook page, as well as individual releases of the beer mats designs every Sunday evening in the run-up to the festival, which takes place from October 18-21.
The beer mat sponsor breweries are: Abbeydale, Acorn, Blue Bee, Bradfield, Emmanuales, Little Critters (two different designs), Lost Industry, Sentinel, Shakespeares, Sheffield, Thornbridge (Peakender 2017), Toolmakers (two different logo sides) and True North.
