Mark Anderson, of the Ruddington Arms, Nottingham: “Offering a decent choice of craft keg is particularly good for the Ruddington Arms as these beers go really well with food.”
Star Pubs and Bars is introducing rotational craft beers to its venues, with selection available from Heineken and third party brewers.
Licensees will be able to change the beers whenever they want to keep their offer fresh.
Craft brands likely to have a strong consumer appeal are selected based on category insight, market share and performance, and an understanding of what would work in the different pubs across the company’s estate.
Star Pubs & Bars anticipates that around 275 of its pubs will be using the scheme by the end of the year.
The scheme builds on a partnership with the Society of Independent Brewers (SIBA) and Star’s recently announced extension to its cask ale range, giving licensees access to 300 beers;
Steve Dancer, buying director at parent company, Heineken, said: “Craft beer is an important growth area. It is served in more than half the pubs in the UK. It’s not a passing fad, it is here to stay.
“Craft sales are increasing in volume by 25% year on year and the category is predicted to make up 10% of total beer market volumes in the next three years.
“We want to help craft-focused pubs with a proven demand to capitalise on this growth, build on their speciality, and enrich their customers’ experience by widening the choice of craft on tap.”