St Peter’s Brewery is hoping its draught Without Gold beer will prove popular as drinkers look fo alcohol-free beer ahead of Dry January.
UK consumption of no- and low-alcohol beer is growing ahead of all other beer categories, and with Dry January just around the corner, St Peter’s is hoping to encourage more pubs and bars to serve its alcohol-free beer brand, Without, on tap.
Managing director, John Hadingham, said: “We believe 0.0% alcohol beer on tap is the next big thing for pubs and bars.
“We all know bar taps are at a premium, so it is probably a little too soon to see no-alcohol beers appearing on huge numbers of bars just now, but, given the rapid growth, I suspect it will not be long, especially as international brands continue to enter the category.
“We’ve just launched Without Gold on draught in the Old Spot Pub Company and it has performed very well indeed.”
John feels that, with more staff training, alcohol-free beer could become very popular in pubs and bars up and down the country.
“I think it’s essential that consumers have the same experience when ordering a no- or low-alcohol ale as they would when buying an alcoholic one — not everyone wants to buy beer in a bottle,” he said.
“Not only that, but for rural pubs wanting to retain those punters that are driving, alcohol-free beer on draught is the perfect option.”
Without Gold is available in 30-litre stainless steel kegs and is part of the new range of kegs offered by the brewery, which includes English lager and a new wheat beer.
John added: “Giving landlords the opportunity to serve our alcohol-free beers in kegs makes perfect sense, particularly as we want to boost our on-trade sales.
“We’ve also joined Cask Marque to ensure we can help train staff to serve our beer in perfect condition, so
the customer always gets to enjoy the best possible pint of St Peter’s.”