Picture: Stuart Bailey / British Airways
The sky’s the limit for St Austell Brewery’s Tribute, it seems, as the Cornish brewer signs a deal to make the beer available aboard British Airways flights.
The agreement, which is from March, will put the Cornish brand in front of millions of the airline’s customers every year. St Austell is producing a specially commissioned 330ml can of the 4.2% ale for the airline.
James Staughton, managing director of St Austell Brewery, said: “Tribute Cornish Pale Ale has experienced huge success over recent years, but this agreement truly marks it out as the beer of the moment. It is testament to the quality and flavour of our locally-produced beer and also to the growing strength of the unique Cornish identity that Tribute was chosen as the only ale to be served on all British Airways flights.
“This is a historic day for St Austell Brewery and we are thrilled that passengers will be able to enjoy a true taste of Cornwall while flying all around the world.”
Tribute was selected as part of a move to offer the airline’s customers a taste of premium regional brands from across the length and breadth of the UK. It will be available for all customers flying long-haul and for those in Club Europe on short-haul flights, as well as in British Airways’ network of global lounges.
Troy Warfield, British Airways’ director of customer experience, said: “St Austell Brewery’s beer is the best of British so we’re delighted to offer it to customers in our lounges and on board our flights.
“We’re very proud to bring one of Britain’s premium regional beers to a wider audience so they can appreciate this perfectly balanced ale and enjoy a taste of one of the South West’s most popular brews.”
From Beer to Eternity
Watch the British Airway video on the partnership between the two long established brands.
