Skinny Brands has created a new 4% ABV Skinny Lager with only 89 calories per 330ml bottle.

Allan Moffat, marketing manager at Skinny Brands, said: “Our new, full-flavour Skinny Lager appeals to a wide variety of consumers looking to drink differently. We have a genuine passion and desire to meet consumer demand when it comes to low-calorie alcohol, without compromising on taste.

“We have big plans for the brand this year, with a comprehensive sampling and events programme which kicks off with an International Barbarians rugby match on March 24. We’ve set an ambitious target to sample over one million bottles with consumers this year at various events, and we’re confident that everyone who tries Skinny Lager will love it!”

The low-calorie lager is crisp and clean, with a refreshingly malty taste. Already available in store and online at Tesco and Asda, as well as Morrisons online, consumers can pick up four packs, ten packs and 12 packs in supermarkets, and can enjoy it in some of the UK’s best pubs, bars and restaurants.

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