City of Ale 2017

City of Ale is back, and it’s bigger than ever. The ten-day (May 25 to June 4) tribute to ale would be a great addition to any drinker’s calendar.

You can book your launch tickets here , but if you’re still unsure, here’s the seven best reasons to celebrate during City of Ale.

The best city-wide celebration of ale

This is not your usual festival, tied to a single venue; rather an experience extending across an entire city. In its seven-year existence it has acted as trendsetter for other cities to follow suit and create terrific beer events of their own. But Norwich City of Ale remains the inspiration and showpiece of ale celebration.

The pubs

More than 40 pubs take part in City of Ale, all offering local ales and running their own events and promotions throughout the celebration. With over 20 pubs a week still closing, it’s important to celebrate the ones we have remaining in these trying times. As you delve your way through the picturesque streets of Norwich, you’ll be hard pressed to be much more than a stone’s throw away from a participating pub, and a beer that you’ve never tried before.

The breweries

City of Ale is all about beers from Norfolk and the surrounding area. A fantastic array of some 40 breweries provides massive variety. Different styles and flavours abound. Extraordinary when you think how, at one point, Norfolk was a veritable brewing desert.

The best ingredients

This region is home to some of the best malting barley in the world, thanks to its light soils, low rainfall and sunny climate. So, it’s hardly surprising that so many craft brewers across the world source their main ingredient, malt, from this region.

The city

Norwich is a gorgeous city, filled with historic architecture and elegant modern buildings. It is home to a fabulous castle, a lovely cathedral, a traditional market, art centres, theatres and, of course, fantastic pubs. It’s a great place to be at any time, but an even better place to be during City of Ale.


It’s not called City of Ale for nothing. Dozens of fantastic Norfolk ales await — and that’s just at the May 25 launch party! With many more available throughout the ten-day celebration, there will be plenty of choice for discerning drinkers. If you’re looking for a burst of different flavours, City of Ale has an assortment of ale trails for you to conquer.

Celebrating entrepreneurship

The beer and pub industry is full of entrepreneurs, nowhere more so than in Norwich and the surrounding region. There are some fantastic brewers and licensees to chat to over a pint, and there is also the duo who created the concept and set up the whole event.

Norwich City of Ale is the brainchild of Dawn Leeder, creator of PintPicker, which has profiled more than 16,000 beers, and Phil Cutter, licensee of the award-winning Gardeners Arms, better known as The Murderers.

With the help of Norfolk’s breweries and pubs, they have grown Norwich City of Ale into what it is today — a celebration of beer from Norfolk. Why not come down and find out what all the fuss is about?

City of Ale 2017