Sales at German brewery Veltins continued to increase in the first half of 2017, with output up by 0.7% to 1.489 million hectolitres.
While the Veltins brand showed stable performance of -0.1%, the company’s traditional Grevensteiner beer managed to reap above-average benefits from the trend towards specialist beers, with growth of 22.0%.
“What makes this output surge so remarkable is that it has allowed us not only to cement, but actually to expand on the growth we achieved last year,” said Michael Huber, general manager of Brauerei C & A Veltins, speaking at the company’s half-year figures announcement.
“Exports, which have been an integral part of our business from Germany’s Sauerland region for 25 years now, are also showing encouraging development, up by a far from insignificant 7%.
“In the first six months of the year alone, 110,000 hl were distributed outside of Germany. We believe that this business offers even more potential, because we are pursuing an ongoing strategy of market development in established countries.”