Punch is trialling a free workshop aimed at educating its publicans about the Campaign for Real Ale (CAMRA) and how to get the most out of their local CAMRA branch.

Punch logoWhile it’s not an official CAMRA event, the workshop, which will be held on February 23 from 10am until 1.30pm at the Coach and Horses, Evesham WR11 8NJ, has been developed by and will be run by CAMRA national director, Brett Laniosh.

The workshop aims to support an increase in footfall and cask sales in pubs, through a greater understanding of a large beer- and pub-focused consumer organisation.

It will cover topics such as:

  • Working with CAMRA and understanding the branch structure
  • CAMRA publications, the consumers’ view on what makes the perfect pub
  • The Good Beer Guide and how pubs get into it
  • How to promote a pub through CAMRA’s free online guide
  • How to work effectively with local volunteers and run collaboration events.

Brett said: “There is a large untapped opportunity for licensees to utilise the vast range of human and physical resources available from CAMRA at a local and national level. Many licensees are unaware of these free resources and fail to exploit them. This workshop will be a great opportunity to gain understanding about CAMRA and how it’s 185,000 members can help you.”