Punch has announced the return of its free drink promotion, in partnership with Carling, Stella and Rekorderlig Cider.
With more than 900 pubs taking part and 80,000 pints available to give-away, the promotion is set to be the biggest initiative to date.
Running from today until May 29, all Punch publicans who sell Carling, Stella or Rekorderlig have the opportunity to register for the promotion, devised to help them increase footfall over the bank holiday weekend and strengthen their business offering.
Customers can easily redeem their free pint via a simple, step-by-step process on their smartphones or tablets by visiting www.freedrinkpubs.co.uk. The page will highlight Punch pubs running the promotion and allow customers to download a digital voucher to redeem a free drink at the bar.
Stephen Martin, category manager at Punch, said: “We are delighted to see our popular free pint promotion return, following on from our hugely successful initiatives last year which saw 850 Punch pubs offer free pints to their valued customers.
“This promotion is a hugely useful tool for Publicans to reach out to their current customers, surrounding communities and attract new business.
“Last year, an overwhelming 99% of Punch Publicans surveyed said they would definitely take part in a similar activity again, so we’re hoping this year will prove more popular than ever. The end of the promotion coincides with the bank holiday, so we can see customers visiting their local to have their one last drink of the long weekend.”