Ossett Brewery has rebranded with a contemporary image, while taking care not to stray too far from its traditional roots as a British cask ale producer.

The company is confident that the new imagery fits well into both traditional community pubs as well as city centre bars. The branding covers the company logo as well as the full range of permanent, seasonal and limited-edition pumpclips.

Ossett ExcelsiorAlongside the rebrand, Ossett has also reverted to the Science and Art Combined strapline which was used at the time of the company’s first brew back in 1998.

Jamie Lawson, owner of Ossett Brewery, said: “The main company logo remains the same design , but we have toned down the colours, making it fit better into a wider variety of applications.

“For the new pumpclips we have deconstructed the full logo somewhat to create a sleeker design. We have found it difficult to effectively fit the full logo onto the front of a limited size pumpclip, so we have used our red bar only, which prominently displays the company name.

“With a major new brewery expansion coming this autumn, we feel we are now in a better position to elevate our brands to new successes.”

The current brewery, which produces the core Ossett range, will be able to extend capacity after the construction of a new cold storage warehouse.

The decision to embark on the expansion programme was made in order to keep up with growing demand for Ossett brands, such as Yorkshire Blonde, Silver King and Excelsior. Silver King and Excelsior are both SIBA national champion beers and have been part of the core range since the brewery’s inception.

Work has already commenced on the site of the existing brewery and the new 12,000 sq ft warehouse is scheduled to open by the end of the year.

The brewery currently employs 28 local staff and will increase its workforce by 40 over the next three years with plans to move into packaged products.