A pint of Pale Ale is served by Nicholson’s licensee Derek Meechan. Photograph: Lenny Warren
A new pumpclip has been released for Nicholson’s Pale Ale as brewer St Austell celebrates a new two-year deal to supply the pub chain.
The Cornish brewery has made the flagship beer since it was launched more than six years ago. Drinkers will notice the colour of the badge has been changed to white in a move to re-invigorate the ale.
The 4% ABV beer, which is brewed exclusively by St Austell, is made with Cornish water and a selection of the finest barley and hops, including Fuggles, Goldings and Galaxy. The beer is a permanent fixture in all Nicholson’s pubs.
Will Prideaux, operations director, Nicholson’s Pubs, said: “At the heart of our ethos is serving the very best British ales at a consistently high quality — our Pale Ale is no exception.
Staple of Nicholson’s pubs
“Drawing on over 160 years of experience, we chose St Austell Brewery to create Nicholson’s Pale Ale for us. The brand has become a staple of every Nicholson’s pub across the country.
“The beer market has changed considerably since we first launched Nicholson’s Pale Ale. Bar standout has never been more important, and we hope the new-look badge will create even more recognition and interest for our much-loved ale. We’re all delighted with the outcome and look forward to seeing the revamped clips in our pubs.”
Roger Ryman, St Austell Brewery’s brewing director, added: “Great cask beer, like Nicholson’s Pale Ale, is unsurpassable and an integral part of British pub culture.
“Nicholson’s Pale Ale is a quality classic English style ale which is timeless. We’re delighted to continue brewing it and look forward to continue seeing the beer being served in all of Nicholson’s pubs.”
