City Tavern, on Northumberland Road, Newcastle, has become one of only 30 venues across the UK to sell Newcastle Brown Ale — or ‘dog’ — on draught.

The Geordie tipple, normally sold in bottles, is proving a huge success with City Tavern customers.

David King City TavernOwner, David King (pictured), said: “We have only had draught Newcastle Brown Ale on sale for just over a week and can’t believe the response.

“We almost ran out after only two days and had to arrange an emergency delivery to see us through to the next regular delivery.”

Draught ‘dog’ joins a wide range of craft ales at the the bar — which is also one of the city’s leading event venues — while spirits include Copper Dog, a Speyside blend of eight single malts with a hint of honey and spice.

A dog lover himself, David has also provided plenty of treats for man’s best friend, including biscuits flavoured with everything from Scottish salmon to country game, venison chews, and fruit and vegetable flavoured snacks.

Pooches can even enjoy their own bottle of Belgian Snuffles Dog Beer, which is non-alcoholic and made with beef and chicken along with malt barley extracts, minerals and vitamins.

David’s own dogs — three Irish terriers — also have pride of place at the bar. “We have three ales which have been specially created for us, and one of our dogs, Dillan, appears on one of the logos,” said David.

“We’ve also named our Hector’s Cloudy house cider after another one of our dogs.”