Wadworth has re-launched its craft stout Corvus and won a regional silver at the SIBA Independent Keg Beer awards 2017 off the back of it.
Corvus, which is available on keg at 4.1% ABV, is distinctly smooth and creamy, contrasted by an unexpected light body. The new branding has a sleek new look as black as the very bird the stout is named after, Corvus being the Latin word for raven.
Consumer insight showed that Corvus consistently outperformed market-leading stouts in blind taste tests. It’s made with pale ale malts combined with flaked roasted barley, alongside amber and chocolate malt, which gives it a dark, rich flavour.
Wadworth wanted the new branding to be a true reflection of the craft, consistency and lightness of this speciality stout, with a bold and smart stand-alone font and glassware.
Elaine Beckett, head of marketing and communications at Wadworth, said: “It was important for us to really take into account the consumer insight we had gained and ensure we positioned this beer correctly for our customers.
“There’s an emerging market of younger beer drinkers looking to try craft stout. Corvus is the perfect beer for them. The rebranding gives Corvus the standout it deserves and is a credit to the passion and skill that has gone into evolving this unique beer by our brewers here in Devizes.”