One of the world’s most celebrated beers — ESB from Fuller’s — has been re-invented for the first time by Moor Beer.

The Bristol-based brewery was invited to collaborate in the inaugural Fuller’s and Friends project, which sees the highly respected London business work alongside six others to produce a set of new brews.

Moor RebirthAfter looking at the brewing giant’s core range, Moor Beer decided to take on ESB, marking it out as the only one of the six to re-imagine an existing Fuller’s product.

Moor Beer’s owner and head brewer, Justin Hawke, said: “ESB jumped out right away, it is a fantastic beer. When I studied the original brewing notes from 1971 — the year I was born — I noted the unusual use of maize and imported hops, something that was rare at that time.

“To be trusted to work on a flagship beer — twice a world champion beer — is an honour and a real vote of confidence.”

The result of Moor Beer’s modern interpretation of this much-loved classic is Rebirth. It is a full-flavoured, hoppy and unfined beer with a slightly stronger alcohol content than ESB at 6% ABV.

Justin said: “Rebirth captures the essence of both breweries — Fuller’s, one of the world’s most renowned and traditional breweries, and Moor Beer, an independent brewer known for natural and unfined ‘modern real ale’.

“We’ve worked really hard to create a beer that respects the original whilst giving drinkers something new to enjoy.”

Rebirth will feature in the Fuller’s and Friends series. For those who can’t wait, it will be available at the London Craft Beer Festival from August 4-6 and will be previewed at The Old Fish Market, Bristol, today (August 4) at 7pm.