Mitchells & Butlers (M&B) has signed a deal to sell St Peter’s Without alcohol-free beer in around 750 of its outlets nationwide.
Without was launched in 2016 by St Peter’s Brewery, in Suffolk. This new deal will strengthen its position as the world’s number one alcohol-free craft beer and will give more consumers in the UK the opportunity to enjoy it.
St Peter’s chief executive, Steve Magnall (pictured), said: “There is a clear demand for high-quality, alcohol-free drinks, and St Peter’s Without is the perfect alternative for those who want to cut down or cut out alcohol, but still enjoy a night out.
“Securing this listing with M&B is a huge step for us and one that will allow Without to be enjoyed by a huge range of consumers.”
Mitchells & Butlers operates more than 1,700 restaurants and pubs across the UK, including Vintage Inns, All Bar One and Nicholson’s.
Its procurement manager, Ben Lockwood, said: “We’re delighted to be listing St Peter’s Without in over 600 of our pubs and restaurants. With more and more of our guests seeking out non-alcoholic drinks to enjoy, it’s important that we offer them great alternatives. St Peter’s Without is a fantastic drink that we know will be a popular choice.”
