Magic Spells, in Leyton, has become London’s newest craft brewery, offering three bottled beers: Craft Lager, a pale ale (called Hackney Hare) and an IPA.
Magic Spells’ products are positioned as a gateway between modern craft beer and brewing techniques and old styles and methods, taking inspiration from classics and adding a modern twist.
The brewery sources most of the malt used in its beers from the UK, with British hops boosted by punchy flavoured varieties from New Zealand and America.
The brewery was founded by Jas Hare, an Eastender born and bred, who has a formidable track record in the drinks industry as well as being a craft beer enthusiast.
Magic Spells Beers are available in both 330ml and 500ml bottles. All three beers are available via online retailer Alesbymail.co.uk and will shortly be going out to bars, pubs and restaurants. They are already being sold in eateries, bars and retailers in London’s East End.
Further beers will be added in the coming months, including special collaborations and guest beers.
Hackney Hare Pale Ale (4.2% ABV )
Aroma: light citrus, hints of lime and gentle floral tones from the hops.
Taste: orange/red grapefruit citrus initially. Passion fruit and lychee in the middle. Slight resinous back tone. Dry-ish. Robust but not overpowering bitterness throughout. Long finish.
Indian Pale Ale (5.5%)
Aroma: blood orange, light pepper and subtle blackcurrant.
Taste: punchy pink grapefruit and sherbet initially. Slight hints of caramel from the malt. Very subtle liquorice back note. Medium body with light sweetness. Well balanced, medium lasting and not overpowering bitterness.
Craft Lager (4.2%)
Aroma: tangerine and light passion fruit.
Taste: clean, fresh and light. Light bitterness. Dry finish with gentle hints of melon.