South West hospitality operator Edward Wilkes has bought the Lulworth Lodge on Dorset’s Heritage coastline, following a deal brokered by Colliers International.
A short stroll from Lulworth Cove in the heart of an Area of Outstanding Natural Beauty, the boutique 12-bedroom hotel was on the market at £150,000 for the ten-year, free-of-tie lease.
Edward Wilkes will add the Lulworth Lodge to a growing portfolio — which already includes the nearby Limestone Hotel and the Lyme Town House in Lyme Regis — as part of his Petite Hotels brand.
“The Lodge was a beautiful old mill house and had changed hands several times. Our neighbours are really excited at the prospect of our re-launch,” said Mr Wilkes, who is originally from Poole.
He added that he never imagined he would be returning to his home county after a career which has taken him to Switzerland, London and the Caribbean.
Mr Wilkes is aiming to deliver “an affordable beachside hotel and bistro” in-keeping with the boutique properties in his portfolio.
Ed Jefferson, from the South West hotels team at Colliers International, said: “Lulworth Lodge has a dozen letting rooms and is ideally situated for all sorts of outdoor pursuits on Dorset’s Heritage Coast, which attracts thousands of visitors throughout the year.
“Durdle Door is an enjoyable cliff walk away, while those preferring to explore the coastline from the sea can take advantage of a boat service which runs from the beach.
“Lulworth Lodge is a well-known business in the area and there was huge interest in the property. With strong accommodation, good prospects for extending the food and beverage side of the business, and a fabulous location, we believe Edward Wilkes and his team have identified a fantastic niche business opportunity to attract smart ‘staycationers’ from all over the country.”