This deal has striking similarities to fellow Scottish brewer BrewDog’s deal with TSG Capital Partners in April this year.
Fiona Cincotta, a senior market analyst at City Index, told Beer Today: “Craft beer is a huge story right now. These breweries are capitalising on the growing trend and change in consumers’ taste. Large consumer groups want a part of this.
“You only have to look at the numbers to see that L Catterton are onto a good thing. Even before the investment from the consumer group, the brewery was the top imported beer in Canada and had already made inroads into Asian markets.
“However, the key problem that could arise from these investments from large consumer groups is if the public changes its perception of the brand following the deal. So far with BrewDog, that doesn’t appear to have been the case, but it is still early days.”