German brewer Krombacher is aiming to drive awareness of the importance of perfectly pouring beer with the launch of the #Pourfection2018 competition.
With an all-expenses paid trip to Krombacher’s annual Reinheitsgebot celebrations at the brewery in April up for grabs, both bar personnel and consumers from around the UK are being asked to create a video, picture, gif or boomerang of them showcasing their perfect pour.
Entrants are then asked to share their contribution using the hashtags #Pourfection2018 #Krombacher on the KrombacherUK Facebook page.
Krombacher draught beer, bottled beer or cans may be used, and entries will be marked on pour quality, originality, the number of Facebook ‘likes’ the post receives and consistency when it comes to the Krombacher brand.
A series of videos have been launched by Krombacher to showcase the knowledge, technique and skills required to pull off #Pourfection and deadlines for entries close at midnight on February 28. To watch the videos, visit www.facebook.com/KrombacherUK/videos/796914620494022/?fref=mentions or for full terms and conditions, visit http://www.krombacher.com/pourfection/-documents/UK.pdf
Stephan Kofler, Krombacher’s sales and marketing director, said: “After all the time, care and patience put into brewing our beers, we’re incredibly passionate about ensuring our beer reaches your lips exactly how it should.
“#Pourfection2018 is a fun way of hopefully raising pouring standards across the UK. Our aim is not to just ensure the country’s bar teams have the knowledge and power to pour perfectly, but we want to increase understanding among consumers as well.”
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