KAM Media has confirmed that it will be developing the annual Licensee Index, working with a number of pub companies and family brewers to evolve the industry’s annual survey of its licensees.
The index aims to deliver valuable, high-quality insight and benchmarking, enabling participating companies to
objectively evaluate their own results and, where necessary, inform and improve their business partnerships with tenants.
Katy Moses, managing director of KAM Media, said: ‘We are delighted to be working with the country’s biggest pub companies and family brewers to provide robust and independent data on their performance.
“Our survey findings will enable our clients to evaluate their performance and ensure their offer to their tenants remains competitive.”