J D Wetherspoon has been granted a licence for a motorway pub — with the firm hoping it could be the first in a chain of such establishments on British roadsides.

The pub will be at junction two of the M40 at Beaconsfield in Buckinghamshire and will open 24 hours a day, serving alcohol from 8am in the morning until 1am the following morning.

Wetherspoons says the local council received no objections to the plan, but a spokesperson for road safety charity, Brake, told the BBC: “The opening of a pub on the motorway could be of real concern unless safeguards are put in place with strong messages to warn about the dangers of drink-driving. As it is putting temptation there in front of drivers, it is doubly important the messages are extra clear. Our advice to drivers is if you are driving, don’t drink any amount of alcohol.”