Arkell’s Brewery has renamed one of its most successful, award-winning beers to better showcase its unique ingredient: honey.
The beer’s new name is Arkell’s Honey Pale Ale (4.5% ABV). It’s the same brew, same taste, just with a new name focusing on what really matters — what’s in it.
It started life more than ten years ago as Bee’s Organic Ale. Launched at the height of interest in organic food and drink, it started as a special bottled beer, but such was the interest in the brew that a few years ago Arkell’s began brewing it as a cask ale, available only at particular times of year.
That wasn’t enough for Arkell’s drinkers. They wanted to drink it all year around and last year Arkell’s began brewing it in kegs, so it can be enjoyed chilled.
The beer is still brewed to organic standards, and its unique ingredient comes from a UK honey supplier. With its golden amber colour, floral and honey nose, it tastes light and fresh with perhaps just a hint of tropical fruits.
Arkell’s head brewer, Alex Arkell, said: “Over the last few months we’ve chatted to lots of customers who were unaware of the key ingredient, the honey. It was almost like it was a secret ingredient, and that shouldn’t really be the case. We are shouting loud and proud about the quality of our ingredients, so with the new name we’ve put honey right at the heart of the beer branding.”
