Heineken to offer free trade customers new cask ale list

Posted in BEER NEWS  |  Posted by   |  06.23.2011  |  2 Comments

Heineken UK is to offer its free trade customers a new list of cask ales to choose from over the summer. The move is being seen as further proof that the big boys — including the likes of Molson Coors and Carlsberg — are finally discovering the importance of having strong cask ale brands within their beer portfolio.

Molson Coors bought Cornish brewery Sharp’s earlier this year with the intention of develop flagship bitter Doom Bar into a major national brand, and Carlsberg is the owner of traditional bitter brand Tetley’s, which is now being contract brewed by Marston’s in Wolverhampton following the closure of the original Tetley’s brewery last week.

Under its Cask Orders scheme, Heineken will be offering 42 cask specials during the summer, in addition to 17 major cask brands which will be available for the rest of the year. The beers will be displayed on bars with Cyclops tasting notes.

Tags: ,

2 Responses to “Heineken to offer free trade customers new cask ale list”

  • I am trying to discover whether you supply (as one of your guest ales) BELHAVEN BEST
    our customers are always requesting it
    Thanks
    Daphne
    Customer no 291796

    DAPHNE BURROW

    06.23.2011   |  Reply

     
    • Hi Daphne,
      You’ve posted on Beer Today, the beernews website, which is unconnected to Heineken. You need to contact them via their website heineken.co.uk
      Cheers,
      Darren
      Beer Today

      darren

      06.23.2011   |  Reply

       
 

 

Leave Your Reply





Site last updated:
Monday, April 21, 11.56am
Got a story? E-mail darren@beertoday.co.uk or call me on 07867 585395
newsdesk

Categories

brief
Louder Than 10 — the newest addition to Thwaites' Signature Range — pays homage to the classic film This is Spinal Tap, which has its 30th anniversary this year. It is a 6.5% ABV double IPA with intense bitter notes, offset by distinct pint flavours with spicy and grapefruit overtones, says the brewery. It will be available during May • Wheat (5%) is Meantime Brewery's beer of the month. The beer is brewmaster Alastair Hook's take on a traditional German wheat beer and is made using genuine Bavarian yeast. There are fruity and spicy aromas and flavours, with banana and cloves to the fore, and a sift, mousse-like mouthfeel • Chiltern Brewery has launched Bucks Best (3.8% ABV) to mark the 20th anniversary of local radio station Mix96 and to support St Tiggywinkle's Wildlife Hospital, the station' charity for this year. The Chestnut beer is a blend of Chiltern Ale and Nut Brown Mild with an extra charge of hops to add complexity and character. Meanwhile, Nut Brown Mild (3.9%) is available in its own right as an April special. It is dark and subtly sweet with a balanced hop aroma • Thornbridge beers are now listed at honestbrew.co.uk
More brews in brief
Tweets
Carpe Zytha (http://twitter.com/ CarpeZytha "Just made an exciting collaboration cup of craft tea by nicking a colleagues milk outada fridge. I shall name it 'collab craft brew'"
Brewery

Brewers — are you listed on Beer Today? We offer a free listing for your brewery and beers
Latest listing: Red Squirrel Brewery, Hertfordshire

RSS Pete Brown

RSS The Good Stuff

RSS Tandleman