Heineken to offer free trade customers new cask ale list

Posted in BEER NEWS  |  Posted by   |  06.23.2011  |  2 Comments

Heineken UK is to offer its free trade customers a new list of cask ales to choose from over the summer. The move is being seen as further proof that the big boys — including the likes of Molson Coors and Carlsberg — are finally discovering the importance of having strong cask ale brands within their beer portfolio.

Molson Coors bought Cornish brewery Sharp’s earlier this year with the intention of develop flagship bitter Doom Bar into a major national brand, and Carlsberg is the owner of traditional bitter brand Tetley’s, which is now being contract brewed by Marston’s in Wolverhampton following the closure of the original Tetley’s brewery last week.

Under its Cask Orders scheme, Heineken will be offering 42 cask specials during the summer, in addition to 17 major cask brands which will be available for the rest of the year. The beers will be displayed on bars with Cyclops tasting notes.

Tags: ,

2 Responses to “Heineken to offer free trade customers new cask ale list”

  • I am trying to discover whether you supply (as one of your guest ales) BELHAVEN BEST
    our customers are always requesting it
    Thanks
    Daphne
    Customer no 291796

    DAPHNE BURROW

    06.23.2011   |  Reply

     
    • Hi Daphne,
      You’ve posted on Beer Today, the beernews website, which is unconnected to Heineken. You need to contact them via their website heineken.co.uk
      Cheers,
      Darren
      Beer Today

      darren

      06.23.2011   |  Reply

       
 

 

Leave Your Reply





Site last updated:
Thursday, October 30, 4.22pm
Got a story? E-mail darren@beertoday.co.uk or call me on 07867 585395

Ebuzzing - Top Blogs - Wine and beer
newsdesk

Categories

brief
Tennent's has launched Black T, a 4.7% ABV premium lager using high-quality, mostly home-grown ingredients. Following teaser activity over the last few days, including secret deliveries of all black, unbranded bottles to social media users and mysterious messaging outside the brewery, Black T will now be available in Tesco and Sainsburys from this weekend • Casks of Colonial Mischief, a 4.1% ABV American brown ale hopped with Simcoe, Chinook, Galaxy and Cascade, are rolling out of Hardknott Brewery • Gyle 59 has Green Hop Wheat Beer now available in bottles through its online shop • London Fields Brewery is to launch seasonal, Halloween-themed beers this week. Pumpkin Ale (6% ABV) is a pumpkin pie scented amber ale, with low bitterness, a balanced malt backbone, hints of cinnamon, clove, all spice and nutmeg. There will also be a brew called Gyle 666, which is a spiced brown ale • Winter Sun, from Meantime Brewing Co, the floral yet spicy flavours of Hallertau and Hersbrucker European hops with fruity Liberty American hops to provide a thirst quenching, sweet and revitalising taste. A very refreshing winter beer, now out but on draught only •
More brews in brief
events
Events coming this week in Norwich, Edinburgh, Birmingham, Sheffield, Carlisle, Disbury, Mertsham, Finchampstead and Faversham

Latest event added: Beer for Boobs, a Cancer Research fundraising event for ladies only at three Sheffield bars, November 1
bdb
Tweets
Will Hawkes (http://twitter.com/ Will_Hawkes "Spoke to Sam Calagione yesterday at the excellent @Beavertown/@DukesJoint dinner - looks like Dogfish will be back in the UK in January ..."

...and Tweets you liked from @beertoday
• Expanding team and new strategy @Purityale http://tinyurl.com/nyjwndb
Brewery

Brewers — are you listed on Beer Today? We offer a free listing for your brewery and beers
Latest update: Joule's Brewery

RSS Craig Heap

RSS Tandleman

RSS Zythophile