Heineken to offer free trade customers new cask ale list

Posted in BEER NEWS  |  Posted by   |  06.23.2011  |  2 Comments

Heineken UK is to offer its free trade customers a new list of cask ales to choose from over the summer. The move is being seen as further proof that the big boys — including the likes of Molson Coors and Carlsberg — are finally discovering the importance of having strong cask ale brands within their beer portfolio.

Molson Coors bought Cornish brewery Sharp’s earlier this year with the intention of develop flagship bitter Doom Bar into a major national brand, and Carlsberg is the owner of traditional bitter brand Tetley’s, which is now being contract brewed by Marston’s in Wolverhampton following the closure of the original Tetley’s brewery last week.

Under its Cask Orders scheme, Heineken will be offering 42 cask specials during the summer, in addition to 17 major cask brands which will be available for the rest of the year. The beers will be displayed on bars with Cyclops tasting notes.

Tags: ,

2 Responses to “Heineken to offer free trade customers new cask ale list”

  • I am trying to discover whether you supply (as one of your guest ales) BELHAVEN BEST
    our customers are always requesting it
    Thanks
    Daphne
    Customer no 291796

    DAPHNE BURROW

    06.23.2011   |  Reply

     
    • Hi Daphne,
      You’ve posted on Beer Today, the beernews website, which is unconnected to Heineken. You need to contact them via their website heineken.co.uk
      Cheers,
      Darren
      Beer Today

      darren

      06.23.2011   |  Reply

       
 

 

Leave Your Reply





Site last updated:
Monday, May 4, 10.58am
Got a story? E-mail darren@beertoday.co.uk or call me on 07867 585395

Ebuzzing - Top Blogs - Wine and beer
bdb
newsdesk

Subscribe to our newsletter!

Our first newsletter is coming at the end of this month - sign up now
City of Ale
brief
Siren Craft Brew is introducing a new variant of its Beliner weisse Calypso • Chiltern Brewery’s summer seasonal Cobblestones (3.5% ABV) is released today • Inkie Pinkie, Inveralmond Brewery's light summer ale, is back for another season • Ramsgate Brewery is creating a beer for the Pub Landlord, Al Murray, to mark his candidacy in Thanet South at the general election • Alex Arkell, brewer at the Swindon family brewery, has named the latest special brew A Tinge of Ginge after his auburn hair • Summer’s here (well, nearly) and the time is right for… trying Meantime’s beer of the month, California Pale Ale (5.5% ABV) • Online retailer EeBria has some new vintage beers on its books, with very limited availability • Old Dairy Brewery’s Dark Side of the Moo imperial porter(7% ABV) is now available in bottle and cask • BrewDog has revealed its 2015 IPA is dead series

Details and more brews in brief

Every Sunday in the Western Morning News' West Magazine, Darren Norbury Talks Beer
Click here to see back issues
bdb
events
Events this week in Reigate, St Agnes, London and Gateshead

Latest event added: Fleet Lions' Cloud Nine Beerfest, August 8
bdb
Brewery

Brewers — are you listed on Beer Today? We offer a free listing for your brewery and beers
Latest update: Joule's Brewery

RSS Bierebelle