Kings Arms Haughley

Lucy Jones and Grant Newland, new licensees at the Kings Arms pub in Haughley, who are undertaking Greene King’s first 100 days training programme


Greene King Pub Partners has relaunched its first 100 days training programme to maximise the support for new tenants as they begin running different pubs.

The expanded programme gives licensees all the essential information and tools they need to ensure an efficient implementation of their business plans, says Greene King.

Split into six sections, with hints and tips as well as actions to follow, the first 100 days programme is designed to improve recruitment and retention of licensees and all are enrolled into it regardless of experience. It is also put in place when licensees receive a major capital investment to cover the period immediately after re-opening.

Three mystery visits are scheduled free of charge during the first 100 days of occupancy to assist licensees with understanding and developing their business, which form part of three valuable review meetings with business development managers (BDMs).

When this journey is complete, the BDM continues to be on hand for queries and to act as a consultant for licensees. A significant number of Greene King BDMs have undertaken business strategy courses via a long-standing partnership with Birmingham City University.

Ongoing support

The first 100 days programme ensures tenants have a clear plan of action and can focus on key areas of their business plan, says Greene King. There are a minimum of two visits from BDMs in the first two weeks with a set of actions for both sides formulated at the end of the 100 days and ongoing support thereafter.

Clive Chesser, managing director of Greene King Pub Partners, said: “The support we offer our licensees is paramount from how we recruit them, to their first 100 days, through to how we develop and retain them as partners through the duration of their tenancy.

“This renewed focus on our first 100 days programme is underpinned by our desire to be industry-leading in all of our training, and it is essential that right from the outset we are offering support that matters to licensees.

“All of our training programmes are designed to meet the needs of licensees who want to maximise the potential of their business. Making a positive start is vital to an operator establishing themselves at a new pub and settling into a local community, and we want to reassure them they are not facing these challenges alone.”