Greene King chief executive, Rooney Anand, has called for minimum pricing on alcohol to be introduced in England and Wales, following Scotland’s adoption of the measure and the Welsh Assembly’s agreement to it.

Greene King logoHe said: “Greene King welcomes the passing of the Bill in the Welsh Assembly. We have, for a long time, made the case for introducing minimum unit pricing (MUP) in order to reduce the health risks associated with harmful drinking and its detrimental impact on society.

“The potential benefits of MUP are clear. This policy will restrict the availability of cheap, high-strength alcohol, which has been causing the most damage to communities across Wales,without impacting moderate drinkers  who can continue to enjoy a drink responsibly.

“We urge the UK government to look again at MUP and examine how to implement this policy and reduce high-rick drinking in England in the near future.”