A major Greene King fundraising campaign has resulted in £3 million being raised for its charity partner, Macmillan Cancer Support.
The incredible figure comes five years into the partnership and follows a successful Macmillan May, Greene King’s month-long fundraising event. It saw around 1,000 pubs across the country take on the challenge to raise as much money as possible for the charity by hosting cake sales, raffles, quizzes, family fun days and more.
The pub retailer and brewer has another reason to celebrate as it was recognised for its support of the cancer charity by receiving an award for Fundraising Excellence at Macmillan’s annual Corporate Partnership event in May.
Greene King’s support for Macmillan doesn’t end with £3m, as it takes on its Miles for Macmillan campaign, in which the company’s 43,000 team members and its guests are invited to walk, run, bike or swim enough miles to reach the moon. The impressive feat will see them cover a combined quarter of a million miles, taking part in marathons, a London to Paris bike ride in July, and a climb of Mount Kilimanjaro in October.
Fantastic fundraising
Guests at Greene King pubs have also supported the cause by enjoying Greene King’s charity desserts, with a percentage of sales going directly to Macmillan. Customers, who have tucked into a Sicilian lemon meringue pie or triple chocolate brownie, have raised £330,000 since 2012.
Rooney Anand, chief executive at Greene King, said: “We are all really proud to have reached this £3m fundraising milestone for Macmillan. Our pubs are in the privileged position of being in the heart of communities and this achievement is all down to our amazing team members and customers who have put on fantastic fundraising events over the last five years.
“Our Macmillan partnership is incredibly important to us and I know we’ll continue to put all the passion and energy into it as we aim for the next £1m landmark!”
Lynda Thomas, chief executive of Macmillan Cancer Support, added: “Thank you very much to everyone at Greene King, who have worked very hard to raise this significant sum. At Macmillan we know that by 2030 the number of people living with cancer in Britain will have increased to four million, making Greene King’s support more valuable than ever.”
