Great Newsome

Matthew and Donna Hodgson, of Great Newsome Brewery

 

East Yorkshire’s Great Newsome Brewery is marking ten years in business with plans for new investment.

The business, which operates from a fourth generation family farm at South Frodingham, in Holderness, has won numerous accolades, including a World Beer Award for classic Frothingham Best bitter.

The company has submitted plans to East Riding of Yorkshire Council to enable it to increase the size of the brewery so it can double production capacity.

Great Newsome has become synonymous with high-quality classic beers with names inspired by the farm and the countryside, such as the special anniversary brew, Jem’s 10, named after the family’s former springer spaniel, which features on the company logo.

Director Matthew Hodgson said the secret to success had been to remain focused on producing classic artisanal beers. “Our beer is very drinkable and made using malt from barley grown on our farm. People will come back to them time and time again. We are 100% committed to quality, sustainability and longevity.

“By remaining true to our roots and acknowledging our strengths, we have retained and grown our share in an increasingly crowded market, which is now become dominated by brands taking inspiration from alternative culture.”

Selling overseas

While notching up awards over the last decade, which include Great Taste awards from the Guild of Fine Foods, Great Newsome has extended its customer base from Yorkshire to the rest of the UK and it has started selling overseas.

The brewery has growing business with the major retailers, including Asda, Waitrose and Morrisons, and with garage forecourt shops.

Starting in 2007 after a number of years carrying out detailed market research, Great Newsome was a diversification project, helped with a rural development grant from Defra.

Matthew said: “It was a family decision and we bought a brewery as big as the budget would allow. Our first beer was Sleck Dust, followed closely by Pricky Back Otchan. They remain favourites today and we still supply our original customers.”

Great Newsome has sold more than 60 different beers and is this year brewing the official Hull 2017 cask and bottled beers under the Brewculture label.