Infor, a leading provider of business applications specialised by industry and built for the cloud, has announced that Fuller’s has chosen its CloudSuite Food and Beverage as the basis of a radical business process transformation project to drive growth.

Fuller's logo 2015As part of a 15-year deal, Fuller’s will implement Infor CloudSuite Food and Beverage alongside Infor Enterprise Asset Management, Contract Lifecycle Management, Customer Relationship Management and Dynamic Enterprise Performance Management.

The cloud applications will be deployed via Amazon Web Services across both divisions within Fuller’s: The Fuller’s Beer Company, which brews a portfolio of premium beers, and Fuller’s Inns, which has an estate of 195 tenanted pubs and 197 managed pubs and hotels.

Fuller’s finance director, James Douglas, said: “This investment in our fundamental systems will impact all parts of our business going forward and will be a step-change in our ability to quickly interrogate the underlying trends and performance. That should enable us to improve the way we plan, act and react, and will help us continue on our growth trajectory.”

President of Infor, Stephan Schll, said: “For a company such as Fuller’s, steeped in history going back to 1845, a digital transformation project is all about ensuring not just the next year or two of success, but laying foundations that will last decades.

“The size and scope of this deal shows the level of confidence businesses now have in cloud and how it is a core part of their plans for the future. This approach is a hallmark of those companies that are not prepared to dwell on traditions, and as such, will continue to grow and dominate markets.”