A two-year agreement has been reached for Fuller’s to become an official club partner of Brentford FC, with London Pride available on match days.
The partnership features key branding round the stadium, including on Brentford’s incoming perimeter LED advertising system, the London Pride pint and can mascots making regular appearances and Fuller’s as match sponsors for the first home league game of the season, when Nottingham Forest visited on Saturday.
Other elements of the package, to be activated in the future, will include player appearances, match tickets and a two-way discount, which will see group promotions for Fuller’s employees, while Brentford FC season ticket holders and club members will get a discount on tours of Fuller’s Griffin Brewery, shop and selected Fuller’s pubs.
Simon Dodd, managing director of The Fuller’s Beer Company, said: “With the historic link between Brentford and Fuller’s, it’s great to see our flagship beer on sale at Griffin Park. We have a lot of Brentford supporters working at the brewery. It is a club that is geographically very close and we know that London Pride will be a popular choice on The Bees’ bars.”
James Parkinson, Brentford FC’s commercial director, added: “The relationship between Fuller’s and Brentford goes back a long way and we are delighted to have now reached an official partnership agreement with Fuller’s.
“The club prides itself in delivering engaging partnerships that reach beyond just branding and marketing, but which can deliver a true partnership, working together to add value to both our supporters and Fuller’s staff. We look forward to working with the Fuller’s team in the years to come.”
